162% Ad-Attributed Revenue Growth and 63% ACOS Reduction for a Pet Supplies Brand on Amazon

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162% Ad-Attributed Revenue Growth and 63% ACOS Reduction for a Pet Supplies Brand on Amazon

July 24, 2026

Executive Summary

Digisorus partnered with a fast-growing Pet Supplies brand to restructure and scale its Amazon PPC campaigns. We took over the brand and began working on it in mid-Q4, implementing optimizations throughout November and December. Over a 60-day period (November 12, 2025 – January 10, 2026), we transformed an underperforming ad account into a high-efficiency, profitable revenue engine.
Note: All figures reflect ad-attributed revenue only, not total sales. This is a high-price-point product. Total revenue can be estimated using TACOS.

Over a 60-day period (December 1, 2025 – January 31, 2026), we restructured underperforming campaigns, cut inefficiencies, and implemented a scalable, profitable strategy.

Key Ad Revenue Outcomes

  • Ad-attributed revenue: $28,885.40
  • Revenue growth vs. prior period: +162%
  • ACOS reduction: 63% (from 29% to 13.09%)
  • ROAS improvement: 236% (from 3.27 to 7.64)
  • Total purchases (via ads): 819
  • Average CPC: $0.97

This demonstrates aggressive yet profitable PPC scaling in a competitive seasonal niche without sacrificing margin control.

The Challenge (Before Digisorus)

The brand had strong product demand but lacked structured advertising strategy. Campaigns were loosely organized, budgets misallocated, and performance lacked predictability.

Ad-Attributed Performance Before Engagement

  1. Ad revenue: $11,000
  2. Ad spend: $4,800
  3. ACOS: 29%
  4. ROAS: 3.27
  5. Total purchases (via ads): 420
  6. Average CPC: $1.45
  7. Traffic trend: inconsistent visibility, fluctuating daily sales

Core Problems Identified

  1. No keyword segmentation by intent
  2. Over-reliance on auto campaigns
  3. Poor bid discipline on competitive search terms
  4. Limited scaling structure for peak demand periods
  5. Rising CPCs without corresponding conversion growth

Inefficient advertising was limiting both growth and profitability, despite strong product-market fit.

Digisorus Strategy

We implemented a “Stabilize and Scale” framework, emphasizing efficiency first and expansion second.

  1. Campaign Architecture Overhaul
    Strategy: We performed a deep-dive analysis of search term impression share combined with key performance indicators (KPIs) to identify core gaps within our targeting. Based on this, we restructured campaigns into Single Keyword Ad Groups (SKAG-style), separated branded, competitor, and generic campaigns, and isolated high-converting search terms into Exact match campaigns.
  1. Aggressive Negative Keyword Filtering
    Strategy: Through deep analysis of search term reports, we systematically eliminated irrelevant traffic. This immediate action reduced wasted ad spend and improved conversion efficiency across top campaigns from day one.
  1. Strategic Bid & Budget Scaling
    Strategy: We lowered bids on underperforming targets and increased budget toward profitable keywords. Placement adjustments were used strategically to dominate top-of-search (TOS) positions. Daily budgets were scaled only after efficiency metrics had stabilized and proven consistent.
  1. CPC Optimization
    Strategy: By aligning keyword relevance with ad spend and minimizing inefficient bidding wars, we achieved a significant CPC reduction while simultaneously increasing ad-attributed revenue.

Once efficiency was stabilized, budgets were scaled systematically without sacrificing performance, reflecting Digisorus’ structured and data-driven approach.

Results (After Digisoris Implementation)

Performance Period:November 12, 2025 – January 10, 2026
 Optimizations were implemented throughout November and December, with full results reflected across the 60-day period.

Metric

Before

After

Change

Ad-attributed revenue

$11,000

$28,885.40

1.62

Ad spend

$4,800

$3,781.94

-21%

ACOS

29%

13.09%

-63%

ROAS

3.27

7.64

2.36

Total purchases (via ads)

420

819

0.95

Average CPC

$1.45

$0.97

-33%

This demonstrates that the PPC investment was not only efficient in its own right but also a healthy driver of the brand’s overall revenue for this high-price-point product.

Key Takeaways

  • Structured campaigns drive efficiency:
    SKAG-style architecture and negative keyword management maximize ad revenue per dollar spent.
  • Controlled scaling protects margins:
     Budgets scaled only after efficiency was established.
  • Profit-focused optimization:
     Lower CPC and higher conversion rates improved overall capital efficiency.
  • Predictable, repeatable results: Ad-attributed revenue growth and ACOS reduction created a scalable advertising engine.

Conclusion

  • This case study demonstrates Digisorus’ ability to convert underperforming Amazon PPC accounts into high-efficiency growth systems. Through strategic restructuring and disciplined execution, we delivered:

    1. Triple-digit ad-attributed revenue growth
    2. ACOS reduced to highly profitable levels
    3. Substantial ROAS improvement
    4. Increased purchase volume at lower CPC

    At Digisorus, we do not rely on higher ad spend to grow revenue. Instead, we implement structured, data-driven frameworks that maximize profitability first and scale strategically. For brands facing high ACOS or inconsistent ad performance, the solution is smarter strategy, not more spend.

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