Optimizing a Pet Supplies Brand on Amazon

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Optimizing a Pet Supplies Brand on Amazon

July 24, 2026

Executive Summary

Digisorus partnered with an established Pet Supplies brand to restructure and scale its Amazon PPC campaigns. Over a 60-day period (December 1, 2025 – January 31, 2026), we transformed the account into a high-efficiency, profitable performance engine.

Note: All figures represent ad-attributed revenue only, not total sales. Total revenue can be estimated using TACOS (~9.5%), but this is not confirmed.

Key Ad Revenue Outcomes

  • Ad-attributed revenue: $117,957.21
  • Revenue growth vs. prior period: +168%
  • ACOS reduction: 48% (from 27% to 13.89%)
  • ROAS improvement: +80% (from 4.03 to 7.20)
  • Total purchases (via ads): 4,578
  • Average CPC: $0.87

This demonstrates aggressive, scalable ad growth with strong margin control in a highly competitive niche.

The Challenge (Before Digisorus)

The brand had solid product demand but lacked a structured advertising framework. Ad spend was rising without proportional revenue growth, and profitability was inconsistent.

Ad-Attributed Performance Before Engagement

  1. Ad revenue: $44,000
  2. Ad spend: $14,500
  3. ACOS: 27%
  4. ROAS: 4.03
  5. Total purchases (via ads): 2,150
  6. Average CPC: $1.32
  7. Traffic pattern: inconsistent scaling, heavy reliance on seasonal spikes

Core Issues Identified

  1. Overlapping keyword targeting across campaigns
  2. Poor isolation of high-converting search terms
  3. Limited negative keyword filtering
  4. High CPC inflation due to inefficient bidding
  5. No structured scaling framework for peak demand

Despite generating revenue, the account lacked efficiency and predictability, limiting the ability to scale profitably.

Digisorus Strategy

We applied a performance-first restructuring approach, focusing on efficiency, clarity, and controlled expansion:

  1. Account Restructuring
    Strategy: We performed a deep-dive analysis of search term impression share combined with key performance indicators (KPIs) to identify core gaps within our targeting. Based on this, we rebuilt campaigns by match type and search intent, separated branded, competitor, and generic traffic, and implemented single-theme ad groups for tighter control.
  1. Search Term & Negative Keyword Optimization
    Strategy: Through weekly deep audits of search terms, we systematically eliminated non-performing queries. This immediate action reduced wasteful spend and improved conversion efficiency across top campaigns.
  1. Bid & Placement Optimization
    Strategy: We lowered bids on high-ACOS placements, optimized top-of-search multipliers strategically, and focused budget on high-converting keywords. This disciplined approach reduced our average CPC while maintaining strong ad visibility.
  1. Controlled Scaling Model
    Strategy: We increased budgets only after efficiency benchmarks were met, aligning scaling with high-conversion days. Strict profitability thresholds were maintained throughout the growth period.

This approach ensured aggressive yet profitable expansion, protecting margin integrity while maximizing ad-attributed revenue.

Results (After Digisoris Implementation)

Performance Period: December 1, 2025 – January 31, 2026
 Optimizations were implemented throughout December, with full results reflected across the two-month period.

 

Metric

Before

After

Change

Ad-attributed revenue

$44,000

$117,957.21

1.68

Ad spend

$14,500

$16,387.05

13%

ACOS

27%

13.89%

-48%

ROAS

4.03

7.2

80%

Total purchases (via ads)

2,150

4,578

1.13

Average CPC

$1.32

$0.87

-34%

 

This demonstrates that the PPC investment was not only efficient in its own right but also a highly controlled driver of the brand’s overall revenue, with ad spend representing a very efficient percentage of total sales.

Key Takeaways

  • Efficiency first, scaling second:
    Improved ACOS and ROAS before increasing budgets
  • Structured campaigns drive predictable growth:
    Single-theme ad groups, keyword isolation, and negative keyword optimization maximize ROI
  • Scalable and capital-efficient:
    Lower CPC and higher conversion rates improve reinvestment capability
  • Data-driven, repeatable framework:
    Ad-attributed revenue growth achieved without sacrificing margins

Conclusion

  • This case study highlights Digisorus’ ability to convert underperforming Amazon PPC accounts into predictable, high-efficiency revenue engines:

    1. Triple-digit ad-attributed revenue growth
    2. ACOS reduced to highly profitable levels
    3. Significant ROAS improvement
    4. Increased order volume at lower CPC

    At Digisorus, we do not rely solely on increased ad spend. We implement structured, data-driven PPC frameworks that maximize profitability first, then scale performance strategically. Efficiency is foundational to sustainable growth, and we make it a competitive advantage for every client.

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