Case studies
Salz Natural
Digi was able to increase the client’s average total units sold to 900-1,100 per month. From 320 total units ordered in August 2020, we helped our client ramp up its sales by 1,300 total units ordered in December 2020. Our Amazon Sponsored Ads/Marketing strategy resulted in a 125% increase in sales volume, an 86 percent increase in unit conversions and a significant decrease in the Amazon advertising cost of sale (ACoS) of 64 percent.
Sales Vloume +124%
Unit Sales +76%
ACoS -64%
Impressions +640%
Additionally, our SEO campaign generated the following results
Organic Revenue: +51.69%
Organic Transactions: +60.71%
To further push sales throughout the holiday season, the company scaled its ad budget and invested in paid social media advertising.
Clicks +181.1%
Total Traffic +232.7%
Initiate Checkout +181%
Purchase Conversion Value +118.6%
Reach +140%
Impressions +263%
Adds to Cart +193.9%
Return on Ad Spend (ROAS): 5.86
The challenge
SalzNatural reached out to Digi because it was missing one of the most crucial aspects of its business operations: Amazon advertising and inventory planning. Before partnering with Digi, the client only generated 320–350-unit sales per month. In order to help increase the client’s sales, Digi launched a robust sponsored marketing campaign. Our main goal was to increase the client’s daily sessions and pageviews. Our eCommerce marketing efforts were focused on optimizing the client’s Amazon product listings with a unique set of high-performing keywords. Meanwhile, one of the biggest challenges we faced with the campaign was generating higher purchases during the economic downturn for the 2020 holiday season. Some of the creative marketing campaigns that were initially laid out fell flat because of the economic situation. Furthermore, our social media experts had to deal with extended shipping times during the COVID holiday season.
The solution
Prior to the Amazon optimization process, our digital marketing specialists performed a complete account audit, business review and competition analyses. Our primary objective was to get a better understanding of the client’s position in the Amazon marketplace and identify a clear direction for its advertising campaign. To ensure the company’s eCommerce marketing strategy is on track, we have set key performance indicators (KPIs) for the campaign. These include
Review velocity
Full-price sales volume
Ad conversions
Organic rankings
Click-through rates (CTRs)
Cost-per-click (CPC)
After extensive research and a thorough site audit, Digi revamped the client’s Amazon page, starting with its product titles, keywords, description bullet points, EBC, and images. We ensured each product listing looks professional, informative and engaging. In doing so, we enhanced the end-customers’ page experience and facilitated their buying decisions. To help the client gain maximum online traction, we also launched several advertising campaigns. Our PPC team created both automatic and manual campaigns to provide a good mix of exposure throughout the day and increase the client’s sales. We’ve also set up promotional campaigns such as coupons and BOGO (buy one get one), specifically scheduled based on customers’ buying journeys to attract more leads and sales. In addition, we managed the client’s search engine optimization (SEO) strategy to help rebuild its digital presence and grow its online leads and conversions.
Case studies
AGT SalzWelten
Through integrated Amazon advertising and Listing optimization, Digi was able to increase the client’s average sales volume from 300 total units ordered in November 2020 to 1500 total units sold in March 2021. Notably, we were able to get underperforming products moving on the sales funnel, which historically did not produce any sales. After three months into the Amazon advertising campaign, our efforts resulted in a 468 percent increase in sales volume, a 211 percent increase in total units ordered and a 141 percent increase in Amazon product listing pageviews. Additionally, we were able to reduce the client’s advertising cost of sale (ACoS) by 33 percent. The successful execution of Digi digital marketing solutions resulted in an average of 8,979 monthly organic sessions, which was 74 percent higher than previous months. We also generated an average of 1568 monthly organic order placements. With continuous optimization efforts and targeted advertising strategies, AGT is poised for long-term profitable growth.
Sales Vloume +468%
Unit Sales +211%
ACoS -74%
Impressions +141%
Clicks +181.1%
Total Traffic +232.7%
Initiate Checkout +181%
Purchase Conversion Value +118.6%
Reach +140%
Impressions +263%
Adds to Cart +193.9%
Return on Ad Spend (ROAS): 5.86
The challenge
Initially, AGT partnered with Digi to strengthen its Amazon marketing strategy. Before reaching out to Digi, the client produced approximately 3,000 monthly unit sales. To boost its order volume per month, Digi focused on optimizing the client’s Amazon product listings. Our primary objective was to improve the client’s daily sessions, pageviews, and monthly sales.
The solution
Our Amazon marketing team performed in-depth page audits and industry analyses to gain a better understanding of the client’s campaign direction. After thorough research, we’ve focused our marketing efforts on optimizing each product listing with relevant, high-performing keywords. In less than a month, we finished a complete overhaul of the product titles, description bullet points, keywords and images. To attract more interested customers, we also launched automatic and manual advertising campaigns. Our online marketing specialists set up promotional ads, such as coupons and BOGO (buy one get one), to convert more visitors into customers. The goal was to acquire a balanced stream of traffic and increase the client’s lead generation and conversion rate. Aside from Amazon marketing, we also managed the client’s branding, parent/child product relationships, pricing optimization, and in-stock monitoring. The SEO campaign was centered on increasing leads and improving organic keyword rankings. We performed extensive keyword research, on-page and off-page optimization, and site audits. The client’s marketing success was gauged based on the following key performance indicators (KPIs):
Full-price sales volume
PPC Sales
Click-through rates (CTRs)
Cost-per-click (CPC)
Organic rankings
Digi also launched a pay-per-click marketing campaign to explore new opportunities for increased revenue. Our PPC strategy involved remarketing, managing negative keywords, creating new ad content and landing pages and updating bid strategies. We also monitored the market changes for possible additional service expansion opportunities and ad strategy adjustments.
